March 13, 2018

Dianne is an incredible nutritionist and RD that gets great results for her clients and is making pretty decent money to boot!

What's the problem you ask?

It's taking way too much of her time and starting to take away from time with her husband and kids let alone self care… what the heck is that?! 

Dianne recently joined our 8 week Ebook Engines program to expand her INCOME, her IMPACT and her FREEDOM because they're really NOT mutually exclusive things when you've got passive income…

Listen in to the biggest shifts she's made so far, and she's only half way through the program!


YouTube video


Sylvie:                  Welcome everybody. I am Sylvie McCracken from, and today I have one of my incredible clients, Dianne Rishikof from And I invited Dianne to talk to you guys even though she's still in the middle of our program and into our Ebook Engines program, a few weeks in, but she's had some key shifts that I think are so, so helpful for people to understand. That, of course, money is great. Sales are great. Creating passive income is great, and everyone wants to talk about all of those numbers. Dianne's not even done writing her eBook. She's still in the middle of our program, but I think that some of the shifts that have happened with her will resonate with a lot of you. So I'm so grateful, Dianne, that you took time out of your day to come with us and share it with us today. So thanks for being here.

Dianne:                Thank you for having me.

Sylvie:                  Awesome. Girl, so why don't you share with people, first of all, kind of, before we even had our first conversation, you came across me from a Facebook ad, watched a webinar, booked a call, before we had that conversation, what did your business look like then? A few weeks ago, essentially.

Dianne:                Yeah. So I see clients one-on-one for nutrition sort of counseling, so to speak, and I practice in integrative and holistic nutrition. So there's a lot of great stuff happening and people getting well. And I do that every day, and I was doing that one night a week as well for people who couldn't see me during the day. And I sell supplements as well, and do some labs and things like that. And I guess that's basically how to company looked.

Sylvie:                  Yeah. And so you're fairly successful by all means. I mean, you have a business that most people would dream of. And as far as revenue goes, and all of that goes, it's all fine and dandy. But what was kind of your biggest thing that kind of spoke to you from the webinar or the Facebook ad that said, “I'm just gonna book a call”?

Dianne:                No, that's great, that's a good question. And so basically I kind of wanted to write a book for a while. I wanted to write a book, both for the creative outlet, and also the impact. Helping people. And then the idea of passive income appeals to me, and has appealed to me for a little while now. About a year I've been like, “Alright, things need to change.” You know, everything's great. I'm full. My practice is good. I don't have to worry about marketing. Now what? Because there's only so much money you can make and so many hours you can work.

So I was like, “Okay, I'm gonna do a few things.” And so I was in the contemplation stage, or whatever, with the book, and also hiring another dietitian, and hiring an assistant, and things like that for growth. And then I came across your Facebook ad, I was like, “Oh. A book. An eBook. That's great, I don't have to find a publisher.” And I watched your webinar and booked a call, because the call, why not? See what you're about, and what you do, and what the Ebook Engines would do for me.

Sylvie:                  Yeah. That's fantastic. And so I love that because a lot of people kind of come to us in two different categories. We have doctors and other health practitioners that are, like yourself, have a successful business, are making multiple six-figures. Whatever, it's all fine and dandy, but they reach this point of, “Now what?” And also, “If I want to scale, that means I've got to start adding some more evenings, or a weekend, or whatever. Or I've got to start managing people, which I'm not sure if I want to do.”

And then we also have people that haven't made their first dollar yet, that have just finished school and want to kind of create a business the right way. But in particular, for you, what was that schedule looking like for you realistically?

Dianne:                Well, I was and still am very busy, where I start seeing clients the minute my kids leave for school, and I see clients back-to-back all day until it's time for me to pick up my kids, and then I'm a mom. And then I saw clients one night a week, which meant going back out and so forth. And also I'm in my office doing various administrative, business, accounting, marketing stuff here and there, too. So that's quite busy, and I was like, “Okay, I need to cut back.” I don't want to cut back on the money, so I need to cut back and do something else. And also, like I said, I just wanted to kind of grow creatively and do something a little different. Grow professionally.

Sylvie:                  Yeah, exactly. And so it's interesting, because yeah, that's the biggest issue with people like yourself is sort of like, “Yeah, I'd love to kind of cut my schedule and whatever, but that means giving up on money.” But one of the keys shifts that you made just in an hour of talking together, what was kind of that biggest piece of clarity that you got, even just from our initial conversation before you even joined the program at all?

Dianne:                Well, there were a couple of clarities. One that we've talked about is that I've stopped working in the evening, because you were like-

Sylvie:                  That's huge.

Dianne:                Yeah, it's huge. And you said to me, “Why are you working in the evening?” And I thought, “Well, I'm working in the evening because people need me, and some people can't see me during the day, so of course I'm available to people.” And then after our call I was like, “You know, I'm exhausted, and I don't have to do that. I care about people, but they'll find a way to see me during the day. They find a way to see other healthcare professionals during the day.” So right away it's done, it's out.

Sylvie:                  Yeah, I love it.

Dianne:                I stopped seeing people at night. I finished up the few I had and then I kind of rearranged December, so I'm done. No more evenings. And it's just such a wonderful, liberating. It's like, “Oh, yeah. I can do that.”

Sylvie:                  Yeah and I mean, I think the key distinction there is that the clarity that really comes from that is, I mean, look, we ask, when my team and I get on calls with people, we have to ask them some kind of detailed questions, and I'm known for those no-nonsense, “Why you doing this?” Because for the most part, a lot of the times we just go about our day just doing things because we've always done them. And so when we step back and go, “Okay, let's zoom out. What's the next year gonna look like?” We just start to get that clarity on like, “Actually, I think I can make this tiny shift, which is a huge shift, right now,” so that is huge. What was our second win? I don't even think I know about it.

Dianne:                Oh, it was more just the clarity of, “Why am I writing the eBook?” You sort of asked me, and I love the no-nonsense direct. It's great, it's good. But you sort of said, “Why do you want to write an eBook? Are you not making enough money?” And I was like, “Well, I'm making enough money.” So then I was like, “Well, why do I want to write an eBook? I'm making enough money.” But it just was good to think about it, to understand the probably 3 different reasons I'm writing it, like I said creative, and just making an impact, and helping people. And also because I want to work less and make passive income, and that's a reasonable thing to do.

But it was good, because it was like I guess I hadn't asked myself those questions. I was just like, “Okay, I want to grow. Let's write a book. Let's do this, let's do that.” And so it was good to have some real clarity about, “Why do I want to write this book?”

Sylvie:                  Yeah. Totally. And so I think that's so key for anyone watching, anyone listening. If you don't at some point kind of press the pause button and look at your business, kind of zoom out, try and look at it objectively, or ideally get help from someone to help you look at it, and really say, “Okay, why are we doing…” Because we've always done it is not a good enough reason to do anything, so in your business, exactly the same. You could go 3 years this way and be like, “Yeah, yeah. This is just what we do. This is just what people do,” but at some point you gotta look back and go, “wait,” and really be real with you.

And of course there are some uncomfortable things you have to work through in the process. So, so far, of course, you're not even done with the program, so we'll be talking to you again in a few months. But so far, what has been kind of the framework or the module that has been the most helpful, the most impactful, to you?

Dianne:                That's hard to say. I mean they're all great, and they're all different, and probably the outlining. The mind mapping and the outlining was just great, and just a real step. Once that was done, the writing is easier. Obviously your mindset stuff is very important, and working through the fears is wonderful, and you're very helpful, and that is great. Just working through the fears, getting a good perspective on the fears, and a good way of dealing with them so they don't interfere.

Sylvie:                  Yeah. It's almost like, I feel like it's this toolbox that we're building with everyone in the program, too, kind of individually of what works for some people, doesn't work for the others, and so forth and so on. But just having this muscle built of that foundation of the mindset piece, which of course is people come to us for the strategy, but then they walk away with the mindset. So it's an interesting thing to watch you grow, even just in these few weeks, of those shifts of if you think about it, the letting go of the one evening per week was really more of a mindset shift than it was strategy. You know?

Dianne:                It's true. It's true. It's just the taking care of myself and prioritizing the way I wanted to do things.

Sylvie:                  Yeah. It's just shifting kind of how you see yourself. Who is this Dianne 2.0? Who does she need to be to really get to this next level? And really kind of raising your hand and saying, “Yeah, I'm gonna go ahead and claim that now. I'm gonna go ahead and say, ‘This is 2.0, is stepping up to the plate right now.'” And that's that, right? And so if we can be mirrors, because really, the truth is my team and I, all we do is really we pull out a mirror, we pull out a flashlight, and we show you where the missing spots are. But you really did this yourself, so I want to congratulate you, too, for really owning that, and really stepping into that role and claiming it, which is fantastic, Dianne.

Dianne:                 Well, thank you. Thank you for keeping me on track, too.

Sylvie:                  Yeah. Well, that's the biggest part of our program is we really want to emphasize that support, where it's like, “If anyone is stuck, I want to make sure you can get unstuck.” And of course you'll be, be honest, there are some hurdles along the way, right? It's not all picking daisies, right?

Dianne:                 Right.

Sylvie:                  Yeah. So we have to be there and really help you kind of work through those things as they come up.

Dianne:                Right. And I think that, I'm not a procrastinator, but I think that this is such a huge thing, a huge task, and a huge emotional task, that without you there would be some procrastinating.

Sylvie:                  Yeah, no doubt. Well, I think most people sit on a project like this and decide, “Yeah, yeah, yeah. I'm gonna write a book. I'm gonna write an eBook. Yeah, yeah, yeah, yeah, yeah. I'm gonna do it.” Three years go by. How many people do you know have said they want to write and it doesn't get done. It just doesn't get done. And it's not, it's for a myriad of reasons, I mean truly they don't have a system to do it and all of that, but it's also all those fears. They have no way to work through them. All these, “Well how do I know it's gonna work? Who am I to be successful? Who am I to write the book on this topic? There's this other expert that's better than me.” Right? So that's cool.

Dianne:                 Those are always gonna be there.

Sylvie:                  Yeah, exactly. Well, you've been paying attention. Fantastic. Well, I love this. And this is just short and sweet, because I really just want you to thank you for sharing with everybody kind of the struggles, and the hurdles, and the little bit of them, and we'll share some of them later on as well, but also just the shifts in mindset, and the becoming this different person just in a matter of, what's it been? A few weeks since you've really been in the program, not to mention we had breaks for holidays and whatever else, but you're barely over the halfway hump, essentially. So that is fantastic Dianne, that's great.

Is there anything, any last nugget, that you would want to share with anyone watching?

Dianne:                Just that you gotta keep doing it, you gotta deal with your fears, you gotta keep writing and doing the work. It's not easy. Don't expect it to be easy. And you gotta know why you're doing it, because if you don't know why you're doing it you might be like, “Oh, I don't need to do this.”

Sylvie:                  Exactly. And even if someone were to decide not to join our program, but just choose to have a call just to get clarity on their business, would you recommend just a call? Just in terms of getting that clarity, even if they decide not to join our program.

Dianne:                 Yeah, 100%. The call was very, very helpful.

Sylvie:                  Yeah. Okay, so that's pretty much the gig guys. I mean, the truth of the matter is, not everyone is ready for our program. Not everyone is going to be a fit. And also, the other piece of it is, we can't help everybody. In order to be able to provide Dianne with the support that she needs in order to get this project done, we have to kind of limit how many people we can take. We've got to temper our Facebook ads, which we could very easily explode, but the truth of the matter is we have to keep it tight and right.

So, that's something that my team makes that determination really, really carefully, but if you're interested in getting some clarity on your business, whether this is right for you or not, whether it's the right time for you or not, go ahead and grab a spot in the calendar. My team will be happy to help you. The URL for that is And if you want to check out Dianne and her fantastic work, her URL is, and in just a few months you're gonna be able to see her eBook on there and rocking and rolling as well. And we're gonna have Dianne back to share her results once she's done.

Dianne:                 Great, thank you.

Sylvie:                  Thank you so much Dianne.

Dianne:                 Thank you.

Sylvie:                  And thanks everybody, have a great day.

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