Does the thought of sales and marketing kinda stress you out? If so you’re not alone…
If you don’t like marketing, but you have something that you want to share with the world by turning it into a business, this post is for you! I want to tell you today about a simple mindset shift that will help you turn your hobbies and passions into a business.
I get emails and comments on my blog all the time saying “Sylvie, I have this passion that I know a lot about and I keep getting asked questions about, but I don’t want to turn it into a business because I don’t like marketing and selling.”
Here’s the thing: I know marketing gets a bad rap. If you’ve thought something like the comment above, you probably associate marketing with the “used car salesman” image and think it’s just a bunch of sleazy selling tactics.
The truth is that “marketing” is simply sharing your message with the world. And here’s the mindset shift: If you want to turn your passion into a business that can help more people, but you’re not getting paid for doing it, you’re not going to be able to keep doing that for long. You’re only going to be able to devote so much time to a hobby. So the truth of the matter is this: if you’re not willing to put your message out there so that people can pay you for your services or info, you’re actually doing people a disservice. You’re holding back!
You need to share your message with more people and give them a way to pay for it. Using this simple mind shift will help you put your offerings out there and turn what you love into a business you can sustain.