YOU PROBABLY STARTED YOUR BUSINESS BECAUSE:
A. the thought of being shackled to your desk drove you a little bit crazy
B. you wanted to work less and earn more and only focus on what you absolutely love
C. you were looking for a little more freedom and direction in your life
And yet, I’ll bet that before you knew it, you realized you were working twice as hard for yourself as you ever did in
your day job.
It’s more common than you think.
Through my signature courses and coaching, I help entrepreneurs navigate their online business in the smoothest
way possible — even enjoying the journey along the way.
Ready to get back in the driver’s seat?
When I started my first biz, in the competitive health and nutrition field, I was working full time as a celebrity “life producer” (more on that in a minute) to support my family of 5. I had a couple toddlers and a teenager so “extra time” was non-existent.
And I had a decision to make. I could either:
Whine about my lack of time and stay in a job that a million girls would kill for that was slowly killing me OR I could roll up my sleeves and figure out how to get from point A to B as quickly as possible, without sacrificing quality or purpose.
Enter efficiency, with a side order of hustle.
Hold the excuses.
I got laser focused on making passive income my priority and ruthlessly outsourced everything that didn’t absolutely require my attention to the dream team I was building one day and one dollar at a time.
Despite my bachelor’s in business, I had zero clue about online business, but that sure as hell wasn’t going to stop me. In 18 months I passed the 6 figure mark in my business that I’d built one evening and weekend at a time.
That’s about when I knew I wanted to start another business helping other women on their road to success – because watching entrepreneurs spin their wheels drives me crazy.
BEFORE YOU ASSUME I COME FROM A FAMILY OF ENTREPRENEURS OR THAT “IT MUST HAVE BEEN EASY” FOR ME, LET’S BACK IT UP FOR A MINUTE…
I’ve broken down before – in life, in business, in beaters along the 405 in LA…
HERE’S MY SPECS
When I was 18 I was kicked out of my religious private school for getting knocked up. I finished high school at an alternative night school in Argentina and gave birth to my first child 4 days after graduation. My world was changing rapidly, and I found myself on the streets of Buenos Aires with a new baby and nowhere to live – and looking back, it was the best thing to ever happen to me.
I found a crappy cockroach infested apartment, and started to hustle as a freelance English teacher to big companies in Buenos Aires. At that point my main mission was not letting the “suits” find out that I was only 19. *#proveyoself*
After a couple years of hard work and hustle, and with a 3 year old in tow, I packed up 3 suitcases and moved to Los Angeles just as Argentina was starting to fall apart in 2001. After a year in the advertising industry I fell into celebrity personal assisting, executive assisting and estate management – a.k.a. celebrity “life producing”.
That turned into a 10 year (and eventually 6 figure) career as a celeb executive assistant and estate manager. I eventually hired a “manny” for one of my clients, who ended up becoming my husband and dad to two more (well, really all three) of my children.
In every job I’ve had – despite some awesome ones and a couple of awesome bosses – I’ve been bored and unmotivated. I knew I could do more, make more, and help more people.
My blood type is E positive. As in, I’m positive I was born to be an entrepreneur and no job would ever cut it. That’s when I decided to start my health blog and business, Hollywood Homestead – even though I didn’t know a plugin from a widget, WordPress from Blogspot. I was a total newbie.
Six months after starting my blog I launched my first ebook. Six months after that I was making enough money to quit my full-time job. And so I did. Within 18 months, I was able to replace my previous six-figure income.
Bottom line: if I can do it, you certainly can too. #noexcuses
My goal? To take the bumps out of the road so you can enjoy the ride.