For Bloggers and Entrepreneurs who want to earn MORE while working LESS
You’ve been working hard on your blog, creating content and doing everything “they” say to do.
Running ads, chasing traffic, finding (good) sponsors (okay - ANY sponsors), working social media by land, air, and sea, taking the latest MLM for a spin… the works.  

Just one minor problem:

You’re doing all that work and you’re still not making (much) money. 

Between juggling your full-time job, your family, and life in general, the last thing you have time for is a hobby.  

(And let’s be honest – a blog that’s not making great money is just that: a hobby.)

I know it can feel exhausting when you’re stuck on the blog hamster wheel - and it’s VERY tempting to take a little drive and dump that laptop into the ocean. 

Don’t grab the keys just yet.      
I’m Sylvie McCracken
(fellow blogger), and I’ve got a sweet alternative for you.
"This has changed my life. It's totally worth it, even if it's just for changing your mindset, the way that you think about yourself and your work. You know enough to be able to write whatever you want to write. You honestly know enough. I would definitely recommend it."

Edurne Ubani
Quick story first: 
Back in 2013 I was working full-time in the entertainment industry in Los Angeles to provide for my family of five when I was inspired to start my first blog, Hollywood Homestead. 

Now, while I do have a four-year business degree, I didn’t know a plugin from a widget, Wordpress from Blogspot...I was a total newbie to this online biz thing.  

We can talk about the details later - but here’s the short of it:  

Six months after starting my blog I launched my first ebook.  

Six months after that I was making enough money to quit my full-time job.

And so I did.  
  Within 18 months I was able to replace my previous six-figure income and transform that blog into the main income for our family. With ebooks.(2 of them, if we're keeping track) 
And look, 6 figures is awesome and seems to be what everyone and their cousin is after these days… but, you know what was even better than that?

The fact that 2 of those months I was offline because #lifehappens and the money was still rolling in EVERY. SINGLE. DAY.

And we’re not talking about a few hundred dollars, we’re talking about THOUSANDS of dollars each month- a full time income with the only time requirement being the 30 minutes per week that my assistant spends on customer service.

And THAT, my friend is the power of passive income right there.

Before we go any further, let’s agree that 
if I can do this, anyone can.
Waking up to an inbox full of sales 
doesn't get old.
Ebooks have been total game-changer for me, and I can’t help but want to teach other bloggers how to do the exact same thing through my program:
Create Passive Income with Ebooks is the roadmap for bloggers who want to make more money from less work.
(Yep, it’s possible. And totally legal - aaand you’ve probably already done at least 30% of the work! Even better- I can show you how to delegate another 30% to your assistant or future assistant. More on that later.
“I am SO glad I hired Sylvie. She over-delivers and has a genuine interest in helping. Her thorough approach led to EASY ways for me to make MAJOR improvements so that my message can have a wider reach and be monetized in a passive way. My investment in Sylvie will undoubtedly pay itself back over and over again. As a busy mom, Sylvie gets it all too well, and will help you make big changes in the fastest of ways. Hire this woman. She has the road map."   
Jenev Caddell,  

Passive income gets a bad rap sometimes. It just sounds scammy to people. I get that. Or maybe there’s a bit of guilt surrounding making a lot of money with something that doesn’t feel like work most of the time.

First of all, let’s get one thing straight: If you’re making an impact with your work and changing people’s lives you absolutely DESERVE to make GREAT money while doing so. They’re not mutually exclusive things.

But here’s the (really, really important) thing…

  As a blogger and an entrepreneur, passive income is like insurance for your business.   
And we all know insurance isn’t optional – it’s essential.

It’s income that continues to roll in whether you’re sick, or want time off to take care of yourself or your family, or you just want to work shorter hours and take vacations more often.

It’s peace of mind.

It’s freedom.

And It’s probably why you wanted to be your own boss in the first place.

Passive income is just the tool that we need to achieve that freedom.

So whether you want passive income to constitute 20% of your overall income, or 80% (my personal preference) let’s agree that you need at least some of your income to be passive.

Agreed? Ok good.


A) You’re a blogger – so you’re already a writer. #winning

B) You’ve probably got at least 30% of your book floating around your website, ready and waiting for its chance to bring in the dollah dollah bills.

Seriously, though….ebooks are the fastest, easiest route to getting your first taste of passive income and cost nearly nothing to produce.

 They’re also the easiest to sell even if you don’t know a thing about marketing, tech, funnels, and all that jazz.
  It’s time to work smarter, not harder. (Hey, it’s a cliché for a reason.)  

“Sylvie gets down to business immediately with profit and lifestyle goals in mind. She doesn’t waste any time and is all about the results. You’ve got to have her in your corner.”  
- Carol Lovett,   
 Lifetime access to 8 video lessons
(with downloadable slides + MP3s to suit your learning style)

 A few key worksheets
 to help you process what you learn (but not too many – we want to save your writing time for your ebook!)

 Take ‘n’ tweak swipe copy
customer service templates, affiliate pitch emails, calls to action, social media copy and everything else you need to get this book out there quickly (and professionally)

 Exclusive access to our private Facebook group
where you can connect + share ideas with your fellow ebook entrepreneurs :)
"Sylvie breaks down big goals into attainable steps, eliminating overwhelm and shortening your to-do list! She allows you to focus on the essential steps, one at a time and gives you the tools to accomplish them quickly. 

Sylvie inspires you to take action on your business dreams and make them a reality. I highly recommend her." 
- Heather Haynes,  
The entire program (with all its bells and whistles) begins the moment you complete your registration- yep, even if you choose the payment plan option. 

You can choose to: 

1) Tackle the 1 module per week at a steady pace with the rest of the group.
2) Download the videos, audios and/or slides so you can learn on the go. 
3) Come back and re-watch anytime you want- you have lifetime access!
4) Hang out with us in the Facebook group asking and answering Qs to your heart’s content.                  
Getting Your (Mind)set Straight
Before we jump right into creating this beauty of an ebook, in Module 1 we’re gonna tackle some common objections that may be showing up as procrastination, lowball pricing and writer’s block. You know, those pesky little voices that sound something like: “who am I to write an ebook? successful? make (plenty of) passive income?” Time to tell them to take a hike with 1 short and sweet exercise that you can rinse and repeat anytime you feel the need.
Selecting Your Topic
Let’s make sure you’re writing the RIGHT ebook, one that will have your customers lining up to buy from you, one that you’ll feel confident pricing well and displaying front and center on your site. That’s exactly what we cover in Module 2. It all starts with narrowing down the exact topic for you and your readers and how to structure it and present it in way that’s irresistible to make sure it continues to sell for years to come. This really is the most important step.
Writing Your Ebook
Time to roll up our sleeves and tackle the actual writing. Don’t worry, after you’re confident in your topic from the last module, the mindmapping, outlining and basic framework I teach you in Module 3 will be a piece of cake. (Spoiler alert: every step of the way I show you how you can have your assistant, if you have one, do the bulk of the prep work). With all of that laid out, plus my absolute favorite time management strategies, the writing process will feel like the easiest project you’ve ever done! Warning: may become addictive and lead to writing 3 other ebooks.
Design and Packaging (inside and out)
Whether you’re ready to hire a pro to make your baby sparkle or you plan on DIY-ing the design or your ebook, we’ve got you covered. In Module 4 we’ll dive into detail not only on the cover and title of course, but also into the interior design so that your content can stand out whether your design budget is $0 or unlimited, whether you’re taking photos yourself, hiring a photographer, or buying stock images and the right and wrong ways to do each of those things. (Ain’t nobody got time to be in legal hot water, kwim?)
Selling Your Ebook
In Module 5 it’s time to show off your finished product. I’ll start by teaching you everything I know about pricing your ebook, so you can pick a (great) price that you feel comfortable with. You’ll get your sales page done whether you decide to DIY it or hire a pro and we’ll get a little techy with it and break down a handful of systems you can use to sell your ebook that are so easy your grandmother could set them up (even if she’s never used a computer before- they’re that easy).
Promoting Your Ebook
Confession time: I’m the most laid back marketer on the planet. But in Module 6 we’ve got something for everyone. Whether you just want to do the minimal basic promotion for your ebook like I’ve mostly done (I wasn’t kidding when I said p-a-s-s-i-v-e) or you want to scream it from the rooftops and get your ebook into as many hands as possible, I’ve got you covered. And you can rinse and repeat and apply as little or as many of these strategies as you want and come back and do it again when you feel like another spike of sales, or you need a downpayment pronto.
The Power of Affiliates
Whether you have a network of colleagues and business besties or not, in Module 7 we’ll tackle the affiliate gig from top to bottom. Starting with how to find (great) affiliates that can help promote your ebook, how to approach them… all the way to how to make them love you forevah and want to promote everything you create from here on out. And, of course, we’ll get a little nerdy with it and I’ll show you exactly how to run this program without a glitch in about 5 minutes per month. If you use the take ‘n’ tweak swipe copy I’ve got for you, you can’t go wrong.
Customer Service & Refunds
In Module 8 we’ll talk about different money back guarantees and the pros and cons of each so you can decide what policy to go with. Then I’ll walk you through every possible customer service scenario, how I handle it (and by I, I mean my assistant, duh) and hand you swipe copy on a platter so you can be ready to roll with every scenario you encounter.

Whether your blog is your side hustle or your full time gig, one thing I know for sure: You don’t have 18 months to spend spinning your wheels while getting a degree from the school of hard knocks.   

And putting an ebook up for sale and hearing nothing but crickets? Yeah, you don’t have time for that either.   

Could you do this on your own? 

You could totally just write words on a page, convert it to a PDF and try to sell it.  But if you’re not writing the right ebook, or packaging or positioning it properly, it’s not gonna sell.  I learned that the hard way and I’ll share all the embarrassing stories (and embarrassing pics to prove it) with you in CPIE (so we can have a laugh about it together and then get to work creating the good stuff).
And that’s exactly what I can help you with in 
Create Passive Income with Ebooks.

Every single lesson in CPIE I’ve learned the hard way. And that cost me a ton of time and money not to mention all the grey (silver?) hair. 

The good news is you don’t have to go through all of that. I’ll teach you EXACTLY how to create ebooks that sell like crazy, so you can get back to doing whatever it is you’d like to with all your new found free time. 

Learn from my mistakes. Let me nip your overwhelm in the bud, hand you an action plan on a platter and watch as your income starts to exponentially grow (a lot) sooner than you thought it could.   

Be ready to pick your jaw up off the floor.   


Holly's results with CPIE...
Edurne's results with CPIE...
Craig's results with CPIE...
Let’s make sure we’re on the same page as to who this course is ideal for and who it’s really not right for. 

Create Passive Income with Ebooks is perfect for you, if: 

• you're a blogger, a coach or other service provider who is ready to make more while working less, 

• you already have great content on your blog, podcast or videos that you want to repurpose into an ebook that you can sell (or sell even more of it, if you already have one!) OR you plan to take the time to create this content from scratch, 

• you're ready to roll up your sleeves and get to work to create a great ebook OR you plan on outsource most of it, 

• you're motivated, determined and ready to become a part of an exclusive online community that provides feedback and support for each other along the way and you're totally cool with the "give, give, give, ask" approach we're rocking in there, 

• you're ready to do the work and understand that creating an ebook is NOT the passive part of the equation :) 

Create Passive Income with Ebooks is NOT the right fit for you, if: 

• you are not sure yet whether you want to write an ebook or not, 

• you don’t have a website nor plan to create one (CPIE does not teach website creation), 

• you are not willing to put in the time and energy (or resources to outsource) to create a (great) ebook, 

• you tend to make excuses for why something can't be done or often see the glass as "half empty" (the energy in our community is positive, uplifting and helpful, and we'd like to keep it that way), 

• you expect instant results (creating an ebook is not a passive process and it will only work if you do the work), 

• you are looking for 1 on 1 coaching for your ebook project. Although I am (very) active in our Facebook group to add my advice and extra tips along the way, the primary objective of the community is for members to support each other.   

If you’re still unsure if it’s a good fit for you and you’d like to run your situation by us, please email support@sylviemccracken (with "CPIE question" in the subject line) asap so that we can advise before the door closes! We'd love to have you, but only if we feel it’s the right course for you at this time. (And YES, if we think you would not benefit from taking CPIE at this time, we WILL tell you not to join - it’s our mission to help as many people as possible, not to sell as many courses as possible) :)
The "swipe" library, which is constantly growing and evolving, is designed to be a like a "business in a box" to make it as easy and fast as possible for you to be DONE with your project.

Because the sooner you're done, the sooner your phone will start pinging with sales. Cha-ching!

We don't do worksheets for the sake of it; we do easesheets.

Cause you're busy enough. And I'm here to make this easy for you. (You're welcome) ;)
Sales Page Templates

1) The Short and Sweet DIY version: If you're planning on writing your first sales page yourself, this easy to use template will make sure you cover the essentials and get your sales page written (and selling!) asap, even if you have zero sales writing experience. 

2) Pro Sales Page: If you want to hire a copywriter for your sales page, or you want to dive a little deeper and take your DIY sales page to the next level, use this worksheet to make sure your copywriter knows exactly how to speak to your customers and make your ebook sell like crazy.
Promoting Your Ebook Swipe Copy

In Module 6 we dive deep into how to promote your ebook (aka, how to *get those eyeballs on that sales page*) so, why not make your life a lot easier by including take and tweak swipe copy that you can download instantly and have ready to fire off in minutes.  

This includes: 
- Blog post swipe copy 
- Email newsletter swipe copy 
- Social media swipe copy 
- Call to action swipe copy 
- Several promotional tools that are free and take a few short minutes to implement 

 (Did I mention your assistant can handle most of this without you? That's how we roll around here).
Affiliate Program Swipe Copy

If you're thinking of having an affiliate program for your ebooks, or you already have one and would like to expand it, these email swipe copies will take the guesswork out of how to approach potential affiliates. We have 2 versions to make life easy for you and take the "ick" out of the pitch: 

- Approaching affiliates you have a working relationship with (colleagues) 
- Approaching affiliates you haven't yet spoken to (think *cold emails made easy*)
Customer Service Swipe Copy

This is what I like to call my "business in a box". Over the years my team and I have carefully crafted the best *professional and friendly* replies to every customer service scenario you can think of. You'll get template emails so that you can hit the ground running with your customer service as soon as you’re ebook is up, whether you’re handling customer service yourself or with the help of an assistant. 
Mindset Bonus with Guest Expert Marie Houlden


•Writer's block
•"Who am I to be a writer/expert?"

Get un-stuck and ready to jump to the next level.

PLUS: Marie's Entrepreneur Mindset course FREE
Fireside Chats
"You're constantly learning and sharing with us. I love that this is not a "dead" course and you're constantly upgrading it" -Holly, CPIE alumn

It's true, I'm constantly investing in my education and testing and tweaking new strategies to market, and speed up each step of the process.

Efficiency is my middle name.

The best part? I pull back the curtain each step of the way sharing in our members' only group what is working and who I would recommend it for.

We call this our "fireside chats"... you can call it free coaching if you'd like :)
"What I really appreciated about [CPIE] is that you're constantly learning and sharing that with us and the course itself it's not like it's a dead course that you produced and you're done with and you're not working on anymore... you're continually upgrading the course and adding more and more material and to me that is a really valuable asset" 
- Holly Howe, 
How to Hire, Manage & Delegate to an Assistant Mini Course
Outsourcing is our jam.

It's your key to speed and to becoming a true business owner. The tricky thing is who to hire... when... and how to manage them without losing your marbles.

I'll tell you exactly who, how, when and where so you can pick a great assistant to help you scale in the most cost effective way.
Google Analytics Training
Data is your friend.

Analytics can be super helpful IF you know how to read them.

Don't worry, we'll only get mildly nerdy with the very basics you need to know, to complement module 2 and make sure your ebook is a success.
Lifetime Value Funnels
(coming soon)

What happens after you sell a customer an ebook? How can you maximize their experience (and your revenue)?

In our lifetime funnels bonus we'll cover how to increase the lifetime value of each of your customers so that your ebook revenue, is just the beginning...

And of course, we'll have take and tweak swipe copy for you (or your assistant) to be able to implement this as quickly as possible.


THE GUARANTEE | An extra vote of confidence.
I wholeheartedly believe that if you’re willing to put in the work, CPIE will help you create ebooks that will provide you with consistent passive income for years to come.

I feel so strongly about what I’m sharing in this course that if it truly does NOT help you create your ebook (and you want a refund), you can email us at within 30 days of your purchase, show us your completed work, and we’ll refund your investment. No hassle.

Good news for both of us: I don’t see that happening.   Because this works if you do the work.

If you’ve read to this point and you’re excited by what you see, you’re GOING to create killer ebooks (from idea to endless sales) with the help of this course. (And if you don’t, I’d feel weird keeping your money.)

So that’s that.

And in case you’re wondering… 
How much time will this course take?
As little or as much as you’d like. This course is about YOU creating an ebook, not about me talking your ear off :) The 8 main module videos range between 12-45 minutes (not including the bonuses). You can choose to binge watch in one day or go through each module as you’re ready to implement over several weeks. We do "ease-sheets" instead of worksheets, because this course (and everything in it) is meant to make your ebook project as easy and as fast as possible. 
I don’t have much traffic to my blog; will this work for me?
Yes! And to be honest, this is the best case scenario IMO, because starting smaller and tweaking as you go will yield more sales in the long run.  Of course, sales will likely increase as your (relevant) traffic does, and it’s unlikely you’ll be able to create a "full time income" ebook in the first few months of starting your blog but: The traffic you currently have is coming to your site TODAY and leaving with nothing to buy. :( Get that first ebook under your belt and continue to build your audience so your second ebook can knock it out of the park.  Our biggest student success stories (and my own) are from launching (WAY) before we were ready. The sooner you start, the sooner you profit. Spoiler alert: my health blog has never had massive traffic and I’ve still managed to make 6 figures with a couple of ebooks. I’m confident my system can help you do the same.
I don’t have a blog yet. Can I write an ebook anyway?
CPIE is ideal for peeps with either a blog with at least a small audience OR coaches and service providers (like doctors) who have at least a small list of clients or patients. If you don’t fall in any of those categories, I would recommend you wait and join us at a later date when we re-open in the future or email us so we can point your in the right direction.  CPIE does not teach you how to create a blog or a website from scratch.  
I’m not a good writer.
Oh boy, I could talk about this all day… First of all, if you can write an email, you can write an ebook. It’s as simple as that. But I’ve devoted the whole first module in CPIE to overcoming objections like this one because you’re not the only one that struggles with it. I’ll help you through it! Module 3 is dedicated to all the tasks that will help make writing a breeze. Plus, we become better writers by… writing! Not by sitting around thinking about writing. You can’t edit a blank page so let’s get to work on that, shall we?
FAQs Continued
I think I’d rather traditionally publish a book.
It’s totally up to you (and you can certainly do both!) but here’s why I would recommend an ebook (or several) over a traditionally published book. 
Control: with an ebook, you’re the boss and have the ultimate say on everything from content to title to cover photo and price. 
Profit: You get to keep 98% of the profits of your ebook compared to about 8% for every print book you sell. Yikes. 
Speed: I don’t know about you, but I’m impatient and I don’t want it to take 5 years to make a great income from my work. Not to mention, these days traditional publishers expect you to have a sizeable loyal audience and you’re left to your own devices when it comes to promoting so why not reap the benefits from all that hard work instead of having to share it with a publisher? Plus, there’s plenty of time later to check NYT bestseller off your bucket list when income is just a bonus.
This just sounds too haaaard and like a TON of work.   
I love to make things as easy as possible which is why throughout the course I love to give you plenty of options. My fave bits are what and how you can outsource certain parts of the process (because the sooner you get this done the sooner you get paid). True; creating your ebook is not exactly a passive process. You’ll have to roll up your sleeves and get it done (and possibly give up your fave t.v. show for a bit) but I’m going to make it a whole lot easier for you and we’re going to focus on the 20% of the work that will get you 80% of the results and from there you can decide if you’d like to do more for extra credit or if it’s margarita time. Here’s the thing about an ebook:  It’s an asset, not a job. And an asset is the gift that keeps on giving. You’re creating much more than an ebook. You’re creating wealth.And that, my friend, is a beautiful thing.
I’m interested, but I don’t think I have the time right now.
If you’ve read this far and know that you WANT to create passive income with ebooks, now’s really a great time to join up. Why? Because when you join now, you’ll get lifetime access to the course content and our exclusive community PLUS updates to every version of the course from here on out. In other words, the content is here for YOU when you’re ready, and as I add more bonuses and increase the price in the future, the value of your investment will only increase.
Sounds amazing, but… I can’t afford it.
You’re the boss and you should absolutely trust your instinct on this one. What I can tell you is that working with me 1:1 to help you with this exact same project would cost quite a bit more and 80% of the work we'd do together is what I've put in this course. Despite my degree in finance, I’m not a financial advisor, but one thing I know for sure: What you absolutely can’t afford to do is waste time and money on trial and error while months and months keep passing by with an unfinished ebook on your hard drive or an ebook up for sale that’s not selling well. If you don’t join us today, how will this month, this quarter or this year be any different? If you’ve read this far and you know CPIE can help you create that essential passive income stream, you know what you need to do. If you plan on making your ebooks a 6 figure project like I did… well, I’ll let you do the math on the return on your investment in CPIE. :)
Limited Time Bonus
Every month for 3 months accountability calls for:

- Check-ins
- Questions
- Feedback

To make sure you're GETTING IT DONE
“Sylvie’s articulate and motivating, and will provide the “gentle nudges” you need to keep moving forward. Most importantly, she has achieved the financial success we all want very quickly, and can help you do the same.”   

- Lisa Bryan,  
  Are you ready to join us? I can’t wait to see you on the inside!